Mainstream comics are brilliant displays of finely crafted artwork – with the relative costs of ink colors on press dropping significantly, comics publishers have taken advantage of full colour in order to grab the attention of readers. However, color is not just limited to eye-candy and attraction – great comics use color to capture the mood of a moment or to help with the pacing of a story. Here are a number of tips on how to draw comics more effectively through the use of color theory.

I’ve written a short step by step tutorial on applying color to your inked comics, and I have also posted a number of links to various tutorials on the basics of color theory. Have a look at those previous posts for additional information, in order to help you with some of the terminology and concepts explained in this post.
Color Combinations
Color combinations are used to create a pleasing arrangement to the reader’s eye, and to attempt to elicit a certain mood. Most of the time, this is done at a subconscious level, and when done correctly, will advance the story in a proper manner. There are a number of rules when using color that can be explained in full detail in the Color Theory post.
In comics, complementary colors are used to produce tension and also to produce harmony, depending on the response you are attempting to create. I have included this colour wheel by Don Jusko – his Real Color Wheel theory teaches the idea that darkened, shadowed colors achieve a neutral dark tone rather than a flat black devoid of any hue. This wheel was created for print/paint in order to take advantage of realistic color created under certain light conditions found in nature, and eliminates the use of black to create shadows (which makes your colors muddy and dull.)

For the greatest vibrancy of colour, use its direct complement (the pure colour directly across from it on the wheel). Note: Jusko’s wheel is quite different from the traditional color wheels you have seen. His complements are direct optical inverses of one another. If you are uncomfortable with this method, use the traditional wheel which relies on black to create shades.

Another method of effective color combination comes from the use of analogous colors. These colours are found beside one another on the colour wheel, and when used together, help to amplify moods. For example – using a combination of BLUE/BLUE GREEN/GREEN could create a feeling of doubt, mystery or an eerie, creepy effect – this is why it is commonly used in horror films and images.
There are also discordant color combinations, monochromatic (single-color), triadic (triangular equidistant on wheel) and more which you can use to add emphasis to your panels.

Temperature
We’ve all heard of cool and warm colors – but how do they work within comics? Well, similar to painting and color composition in drawing and photography, a cool colour palette within a comic panel will evoke a feeling of despair, sadness, melancholy, etc. At the same time, these tones will also slow down the pace of the story in that particular scene.
In these panels, Peter Parker reflects on some memories of Gwen Stacy while he’s cleaning out some stuff in his attic and coming across her picture.

To the untrained eye, you may have sensed a feeling of regret and reflection, coldness and emptiness – and it wasn’t merely the dialogue that evoked that feeling. The shades of blue and dramatic shadows helped intensify that feeling. Color is used to play upon the subconscious of readers. We associate colors with feelings – and feelings are also associated with temperature. Anger, excitement, intensity, love, and happiness are associated with warmth and heat. Sadness, anguish, lonliness, despair, regret and misery are associated with cooler temperatures.
This temperature effect helps the colorist control the mood of the reader – if it is a tense action moment, perhaps the scene will have more reds and oranges to heighten the urgency. But a dramatic, sad scene like the one illustrated above will make use of subdued, cooler hues like blues and purples.
Determine the mood within the panel, and choose the right color to amplify it. Being subtle in pencils, inks and dialogue works some of the time – but effective color can really drive home the point.
Focal Points
We touched on creating focal points when you’re learning how to draw comics in this post about composition and layout. Now I’ll show you how color can enhance this direction. Look at this panel from Skaar: Son of Hulk, and see where the focal points of each panel are.

The huge yellow blast behind Skaar in the first panel draws emphasis to that particular area on the panel. It is an intense scene with a number of active elements on the page – a chasm opening up, rocks being smashed and flying about, all from Skaar pounding the ground. You could easily emphasize one of the wrong elements and have the scene be interpreted differently. In this example, the emphasis is on the power of Skaar’s impact. By using a fiery yellow blast, it also elevates the feeling of action and strength.
If you look at the last panel, you see the emphasis is on the red figures in the background. Their anger and rage is intensified with the red and yellow fiery tones. If you couldn’t tell they were pissed from the line drawings, you can sure figure it out now.
Another effect used on this page is saturated colors – in the second panel, the figures in the background are of lesser importance, so their colors are muted and desaturated. Meanwhile, in the foreground, Skaar’s leg appears much more prominent, partially because of the stronger line weight, but also because of the deeper, saturated color. The same effect is seen in the third panel – except this time, the background figures are prominent, and the foreground figures are subdued.
Subconscious Themes
As I mentioned earlier, color can be used to evoke feelings at a subconscious level through temperature and experiences from past associations. Another method of playing upon subconscious thought is through the use of polarization and dominance. Visually, the boldest color scheme is the primary color triad of RED-YELLOW-BLUE. Secondary to that is GREEN-ORANGE-VIOLET, and beyond that is the tertiary scheme of the in-between colors (YELLOW-GREEN, BLUE-VIOLET, RED-ORANGE etc)
Here’s an interesting observation you may not have noticed. Check every major superhero you know, and look at their color palette.
Captain America – Red and Blue
Spiderman – Red and Blue
Iron Man – Red and Yellow
Superman – Red, Yellow and Blue
Shazam – Red and Yellow


Now compare that to typical villains:
Doctor Octopus - Green
Dr. Doom – Green
The Hobgoblin – Green and Orange
The Green Goblin – Purple and Green
Parallax – Orange and Green

Notice a pattern? The heroes are often outfitted in the dominant primaries, while their evil counterparts are in secondary colors. This subconscious color scheme forces you to believe that the hero is the most dominant. I’ll bet some of you didn’t notice that. Now, this isn’t a cemented rule, but you can try that effect out in order to accentuate the main character in your next story.
Overall Effects
Smaller details such as warm glows, refracted light, mists and hazes, and environmental effects can also increase the dramatic effects in your panels. For example,

this image of Batman standing amongst the shadows shows the city of Gotham in a brooding, mysterious blue-grey haze. There is additional contrast to the focal point (Batman) where a cool bluish-white glow surrounds the hero. This intensifies the dark background and makes the city look even more sinister.

In this image, the warm glow of the sun casts a number of warm colors this sullen warrior. The front of the character has been washed with cooler tones, perhaps to bring out an evil side, but the colored highlights from the light source in the rear create contrast through some subdued complementary juxtaposition (red-oranges-yellows / blue-green-purples). In addition to the glow of the scorching sun, there are some wisps of mist in the chasm behind the main character, creating depth and separation of the foreground and background elements.
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That concludes our lesson for today – I hope you’re able to take some of these tips on using color effectively to help you learn how to draw comics that are vibrant and inspiring. If you’re looking for some color ideas and themes, check out Kuler – an Adobe project showcasing designers and artist’s color palettes to inspire and evoke moods for your next project. See you next time!